Best Practices for Communicating with Families

By tapping into the suite of Clayful resources below, schools can foster meaningful alignment between families and Clayful. When educators share these materials with caregivers, parents gain insight into their child’s emotional needs and learning goals, empowering them to reinforce classroom strategies at home. This collaborative approach not only strengthens student confidence and resilience but also deepens parents’ understanding of social-emotional growth. In turn, school leaders benefit from more consistent progress monitoring, richer home-school dialogue, and a community united around each student’s success. Engaged parents are the cornerstone of sustained academic and personal development and Clayful makes it simple.

Consent Forms

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Communication Resources

Introducing Clayful to Families Email Template                                           Launch Day For Families Email Template

Example Social Media Post for Students (12 & younger)                        Example Social Media Posts for All Families

Frequently Asked Questions

What is Clayful, and what do they offer?

Clayful provides on-demand, chat-based coaching for students. Their certified, trusted coaches help students build essential life skills like time management, emotional regulation, communication, and more—all in a way that works for kids today.

Why was Clayful created?

One of Clayful’s founders experienced firsthand how coaching transformed her daughter’s struggle with anxiety after being on long waitlists for therapy. As a former teacher, she wanted to ensure all students could access the tools and support that made such a big difference for her family.

Why are we offering on-demand coaching to students?

We know that every student is different, and so are the ways they seek support. Clayful allows students to connect with a coach anytime, anywhere—from their devices—making it easier for students who may prefer this communication style. Coaches are available until 1 AM, so students can reach out even outside of school hours.

Who are the coaches?

Clayful is extremely selective about their coaching team. Less than 10% of applicants are accepted, and all coaches undergo ongoing background checks and training to ensure they are qualified, safe, and prepared to support students.

Is coaching the same as therapy?

No, coaching is not therapy. While therapy often focuses on addressing past challenges, coaching is future-focused. Coaches help students set goals, develop strategies, and take actionable steps to overcome obstacles.

How can coaching help my child?

Coaching can support your child in many areas, such as:

• Getting to school on time or improving time management
• Navigating friendships or social challenges
• Managing big emotions
• Any other daily challenges or goals they might be working on

If you see areas where your child could use a little extra support, you can encourage them to reach out to a coach.

Is connecting with a coach online safe?

Yes! Clayful prioritizes safety with four layers of protection, making it one of the safest online activities your child can do:

1. Experienced and vetted coaches lead every session.
2. All sessions are overseen by a clinical supervisor.
3. A team of administrators monitors the platform.
4. Real-time tech algorithms ensure added safety.

What if I have more questions?

The Clayful team is made up of teachers, parents, and professionals who understand families. If you have questions or want more information, feel free to reach out to: families@clayfulhealth.com

We’re so excited to offer this valuable resource to support our students this year. Thank you for partnering with us to help them thrive.